Miami’s Seraphic Fire on a fast track

". . . Miami’s Seraphic Fire . . . Coming off two 2012 Grammy nominations, the chamber choir was picked up by the prestigious Columbia Artists Management agency, signed a recording distribution deal with the respected classical label Naxos and has landed several of its recordings on the iTunes classical charts. Credit artistic excellence, community engagement and a savvy marketing strategy . . . The choir and its instrumental companion, the Firebird Chamber Orchestra, are composed of musicians from around the country who assemble in South Florida a half-dozen times each season for a series of concerts at South Florida churches, plus Handel’s Messiah at the Arsht Center. . . . In 2010, with support from the John S. and James L. Knight Foundation, Seraphic Fire founded the Miami Choral Academy, a free afterschool program that teaches music to 250 elementary students in poor neighborhoods in partnership with Miami-Dade County Public Schools. . . . Seraphic Fire allocates about 11 percent of its $1.4 million annual budget to marketing, which includes direct mail, newsletters and promotional spots on public radio station WLRN, says communications manager Mike Burgess. . . “We’re constantly willing to reinvent how we do things and we’re always saying, ‘What is the next step? Where can we go from here?’. . . " Read more here: http://www.miamiherald.com/2013/04/09/v-print/3331301/smart-marketing-community-engagement.html#storylink=cpy

more info: seraphicfire.org

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