Lollapalooza, Bonnaroo, Millennials

Want to connect with millennials? Market your brand at a music festival--

​Advertise at Lollapalooza, Bonnaroo to connect with millennials - South Florida Business Journal: " ....If your business wants to strike a chord with millenials this summer, connect with them at music festivals. Companies are integrating their brands into the music festivals by placing booths and brand activations throughout concert grounds. Brands give out free samples and souvenirs, host celebrity guests, hold contests, and offer sweepstakes. They attract festival attendees into their inviting tents, luring them with air conditioning. It’s a subtle, yet effective way for brands to become a memorable part of the festival for attendees. Now more than ever, brands are using music and entertainment to establish a strong relationship with consumers. In fact, brand sponsorships for music festivals, tours and venues totaled $1.22 billion in 2012 and are projected to increase in coming years....." (read more at link above)




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Music - Google News